1. Cost

Obviously, the most attractive thing for the majority of the people is the cost. There is a popular opinion that hiring a freelancer is cheaper than working with web design agency. Generally yes, but you should be aware that the things here depend on what kind of services you need. If you are handling a big project, most likely you will have to engage more than one freelancer to manage its different parts. And in a long run, it might cost you quite a sum. On the other side, if you need some particular service to be done or plan some short-term project or start-up, then hiring a freelancer is the best option, which will save you quite a lot of money.

2. Competitive Prices

This can be referred to the previous item, but we decided to highlight it once again. Web design niche is highly competitive. The abundance of professionals on the market makes the prices wobble a lot. Due to the fact that there are lots of freelancers looking for a job, you may be able to bargain on price. In addition to this many talented freelancers, who are new to the market, building up experience and client contacts, would take up your project for a considerably low price comparing to the web design studio or even a more experienced freelancer.

3. Personal Approach

Unlike web design agencies, freelancers usually don’t run big PR campaigns, so the feedback coming from the clients and the rating on labor market are the only things they have for promotion. So, they usually care about their reputation and, as a result, they care about the client. In addition, freelancers hardly ever run more than 2-3 projects at a time. That’s why you can establish pretty good relations with them, which will have a great impact on the final result.

4. Flexibility

Flexibility is a very important point for those who choose to work with freelancers. The freelancer is not bounded by the overheads of the agency. This means he can meet with the client at the client’s place and he has more flexible working hours. This latter can be of great importance if the client has a limited time-frame or wants to apply some urgent changes. However, this flexibility can have also a reversed side, but we’ll mention it below.

5. Niche Specialization

Very often, the freelancer stays a freelancer, because he has a focused specialization, which is not required on a regular bases in an agency. So if you need some ginger to your website, like unique illustrations, animation, videography, whatever, you will be able to find a specialist who will do this particular part perfectly.

6. Originality

This one kind of runs on from the previous issue. Web design agencies deal with lots of orders and in-house designers sooner or later run out of original ideas. In contrast, the freelancer can surprise you with an unhacked realization of common things.